Quoting us
How to render the brand. Correctly.
Legal name
Conceptual Healthcare Corporation. With the registered mark. First reference per article.
Brand name
Conceptual Health®. The score, the brand, the philosophy. Different from the legal entity.
Equation
CH = (S × Sp)^C × (T + E)^p × (ER × RS)^(C/3). Reproduce verbatim.
Token
HCR (HEALTHCOIN™). Cite together on first mention. HCR alone after.